Going to the movies has become a rare occasion for me. It’s not a treat any more; I’m no longer capable of the unquestioning acceptance most films require for enjoyment.
This is in no small part due to my heightened sensitivity to the institutionalized sexism I touched on here. I spent the entirety of the advertising before last night’s film gritting my teeth or failing to withhold snark. While I resent the unsubtle implication that you have to be male to appreciate a car or go toe-to-toe with invaders from outer space, only one ad prompted the eruption of a post-movie rant.
It was the trailer for Brave. Pixar’s attempt to say, “Look, everyone, we’re not sexist – girls can carry a movie too!”